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FAPersian
INTERMEDIATE

Brand systems for designers

How to build an identity system that holds its shape across time, language and media. For working designers.

Level
intermediate
Duration
8 weeks · 16 sessions
Language
en
Modules
4
Open brand guidelines document on a desk.
Curriculum
  1. 01

    Foundations

    • — What an identity is for
    • — Narrative before mark
    • — Reading the brief between the lines
  2. 02

    System architecture

    • — Tokens, components, surfaces
    • — Color systems with intent
    • — Type systems for bilingual brands
  3. 03

    Mark-making

    • — Logotype mechanics
    • — Marks, monograms, signets
    • — Iconography that knows its place
  4. 04

    Guidelines and handover

    • — Writing guidelines designers will read
    • — Governance models that work
    • — Designing for partners

A working designer's course. We assume Figma fluency and editorial taste; we add the discipline of system-building.

Enroll — coming soon

Leave your email and we will tell you the moment this course opens. No marketing, no list trading.