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February 4, 2025

Persian typography in motion: notes from the studio

A working sketchbook of what we have learned about animating Persian display type — without flattening its calligraphic logic.

By Mehdi Gerami · 1 min read

Persian display type carries calligraphic intelligence that resists naive motion. The character contours assume a writing tool, a wrist, and a pause. Motion that ignores those assumptions makes the type read as foreign even to native readers.

Three notes

  1. Animate as the hand would draw. Begin from the end of the letter that the hand begins from.
  2. Pause where the hand pauses — usually at the connector seam.
  3. Resist scale animations on display weights; they break the visual rhythm faster than in Latin.