February 4, 2025
Persian typography in motion: notes from the studio
A working sketchbook of what we have learned about animating Persian display type — without flattening its calligraphic logic.
By Mehdi Gerami · 1 min read
Persian display type carries calligraphic intelligence that resists naive motion. The character contours assume a writing tool, a wrist, and a pause. Motion that ignores those assumptions makes the type read as foreign even to native readers.
Three notes
- Animate as the hand would draw. Begin from the end of the letter that the hand begins from.
- Pause where the hand pauses — usually at the connector seam.
- Resist scale animations on display weights; they break the visual rhythm faster than in Latin.