September 8, 2025
Restraint is the loudest form of confidence
Why our work avoids cosmetic ornament — and why we treat the empty page as the highest-cost surface in the studio.
By Mehdi Gerami · 1 min read
Most ornament is anxiety. A confident page does less, and is louder for it.
A working test
Remove an element. Does the page still work? Remove another. Keep going until something breaks. The thing that breaks is the thing the page is for.