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SHIFT is not entering the market to replicate what already exists.
GDO is an independent design lab exploring what design can become.
Address
Contact
GDO
Earth · New Gravity
+98 21 2235 4034
+98 936 162 7913
Dec - 2026
Design in new gravity
make contact
LET’S DESIGN WHAT COMES NEXT.
what we did
Client: Shift
Year: 2026
Iran’s entertainment market is large and active, yet much of the existing supply remains underdeveloped, repetitive, and single-purpose. Similar cafés, conventional gaming centres, ageing amusement formats, and equipment-led venues compete primarily through décor, pricing, or location rather than through genuinely differentiated experience design.
There’s always another way to look at a brand. Let’s find yours.
Let’s explore what your brand can become.
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A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
BRAND IDEA
Shiny Red
Deluge
Mosaic Blue
Citrusy Emerald
Lager
Bright Copper
Cobalt
RGB Values
RGB Values
CMYK Values
CMYK Values
HSV/HSB Values
HSV/HSB Values
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
!@#$^&*()_+=;'<>,./?
bold
bold
CHANGE THE GAME
Medium Italic
Medium
Roman Italic
Light
X Thin
Aa
Aa
Aa
Medium
light
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
!@#$^&*()_+=;'<>,./?
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
!@#$^&*()_+=;'<>,./?
Montserrat
A simple form is shifted through a controlled shear, creating a visual language of speed
CHANGE THE GAME
A simple form is shifted through a controlled shear, creating a visual language of speed
recent projects
shift
nona
2026
2026
brand identity - brand strategy
brand identity - brand strategy
GDO is an independent design lab exploring what design can become.
Address
Contact
GDO
Earth · New Gravity
+98 21 2235 4034
+98 936 162 7913
Dec - 2026
Design in new gravity
make contact
LET’S DESIGN WHAT COMES NEXT.
