Orbit School (founder)
Orbit School — culture & strategy for a new design school
Strategic framing and identity foundations for a new design school built around studio-as-pedagogy.
- Client
- Orbit School (founder)
- Year
- 2023
- Discipline
- culture, brand
- Scope
- Cultural strategy, Naming alignment, Identity foundations
Cohort
24 first-year students
Pillars
Studio · System · Culture
Orbit School needed a foundational narrative before it needed a wordmark. We wrote the pedagogical thesis first — studio practice as the operating system — and then designed identity tokens that flow from that thesis.
A school is not a brand. It is a culture under pressure to declare itself.
Credits
- Design & strategy
- Mehdi Gerami
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