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SHIFT IS NOT ANOTHER GAMING CENTER. IT’S A PHYSICAL EXPERIENCE PLATFORM.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
!@#$^&*()_+=;'<>,./?
bold
bold
CHANGE THE GAME
Medium Italic
Medium
Roman Italic
Light
X Thin
Aa
Aa
Aa
Medium
light
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
!@#$^&*()_+=;'<>,./?
ABCDEFGHIJKLNOPQRSTVWXYZ
abcdefghijklnopqrstuvwxyz
0123456789
!@#$^&*()_+=;'<>,./?
BRAND IDEA
LOGOTYPE
LOGOMARK
LOGO VARIATION
LOGOMARK
LOGOMARK
LOGOMARK
LOGOMARK
LOGOMARK
LOGOMARK
what we did
Client: Ali hashemi
Year: 2026
Shift was conceived as more than a gaming venue: a multi-layered physical platform where play, hospitality, events, technology and community reinforce one another.
The challenge was to build a brand capable of holding all of these experiences together; without falling into familiar gaming clichés, and with enough flexibility to grow across future locations, services and audiences.
There’s always another way to look at a brand. Let’s find yours.
Let’s explore what your brand can become.
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A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.A simple form is shifted through a controlled shear, creating a visual language of speed and forward motion.
VISION
MISSION
Antique Moss
Neue Haas Grotesk
Display Pro
RGB Values
RGB Values
RGB Values
CMYK Values
CMYK Values
CMYK Values
HSV/HSB Values
HSV/HSB Values
HSV/HSB Values
(64, 97, 171)
(64, 97, 171)
(64, 97, 171)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(9%, 0%, 21%, 56%)
(85°, 21%, 44%)
(85°, 21%, 44%)
(85°, 21%, 44%)
Emma
Limed Oak
#852F3E
#852F3E
#667058
#667058
Font Family
A simple form is shifted through a controlled shear, creating a visual language of speed
recent projects
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2024
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brand identity - brand strategy
brand identity - brand strategy
GDO is an independent design lab exploring what design can become.
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GDO
Earth · New Gravity
+98 21 2235 4034
+98 936 162 7913
Dec - 2026
Design in new gravity
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LET’S DESIGN WHAT COMES NEXT.
